How To Increase Your Brand Awareness

"How can one increase his / her business brand's popularity"

There are many ways to build, create, and establish brand awareness, but here are a few you can start with today.

Guest blog for other sites

It’s important for brands to run their own blogs and build owned audiences, but they can only drive so much mileage from these assets. This is where guest blogging comes in. This is the process of writing and pitching blog posts for another publication.

Make a list of the guest-post accepting sites that your brand is a good fit for. Check each site’s blog content, comments’ sections, and social channels to better understand who their audiences are and how they engage with the content. You’ll want to make sure that you can provide content that fits into their offerings, while also offering a fresh take.

Brainstorm ideas for blog posts. This can include your unique and helpful insights. Make sure they haven’t been covered on the sites you reach out to. Email each site with your pitches according to their submission guidelines. You may even write an entire post and let editors know it’s ready to go. Use these ideas to gain access to an entirely new audience and let the publication you guest blog on benefit from free content from a new industry voice.

Create shareable infographics

One of the most shareable content formats out there is the infographic. They’re visually engaging, easy to consume, and more fun to read than a regular article. Remember that the brain processes visuals a lot faster than plain text and a large percentage with visuals get more engagement. Shares are crucial for reaching new audiences on social media. They ensure that your content gets seen by people beyond your follower base


Improve your SEO with user-intent related keywords

Search engine optimization (SEO) may seem intimidating, but it’s simple to implement and it’s vital to a brand’s exposure online. It involves getting your content seen by search engines like Google and placed on search results pages. Here is how you can use keywords to improve your SEO today:

Research keywords in your industry or content categories. These are the words that your target audiences are searching to find companies like yours. When optimizing for brand awareness, you need to include  informational keywords. These are keywords that match searches of people beginning their buyer journey and looking to learn more about which products are out there. Use tools like SEMrush and Moz Keyword Researcher to find the most important keywords in your industry and among your competitors.

Build content around these keywords.

Incorporate your keywords into the headline, body, and image titles of your post–he more mentions, the easier it is for Google to pick up your post. Red flag: Don’t over stuff your posts with keywords, because Google will penalize you for this so there must be a fine balance!

Start a Referral Program

One way to achieve brand awareness through the coveted word-of-mouth marketing is to help your loyal customers be your best advocates. A referral program not only increases your reach and the amount of people who know your name, but awareness from people close to you who you trust.

Many companies offer referral programs, and one example is activewear company Alala who offers their customers 20% off of a purchase when they refer a friend who also receives 20% off. For consumers and their friends, it’s a win-win. For Alala, it’s a way to mobilize their brand evangelists to spread awareness and earn new customers, too.