The Advantages Of Using Different Media To Market Your Business

Media is a way of message delivery to the targeted population. Media like Broadcasting, Print, social media and internet are instruments used to send a message to the targeted population. The main task of media planners is to carefully select the most convenient channel to reach their targeted population.

Print media (magazines, newspapers)
 Offers more flexibility and options

It enables you to target to your audience and it also allows you to choose preferred section of the newspaper or magazine your audience are most likely to read and It also gives you the flexibility to choose when to share your content for example in the Monday paper.
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- Drives action

People usually take some form of action after viewing a newspaper adverts. For example, people who views an advertisement from a grocery store are more likely to buy the advertised product

Broadcast media (TV, Radio)

 It uses sound, image, to achieve the empathy of the targeted audience.  It allows for active demonstration of product.

- It allows you to create your advertisement in a more unique way in a bid to attract your
targeted population.

- It delivers your content to a large number of people across the country. Through the radio, the content can also reach the rural areas.
Social media (Facebook, WhatsApp, Twitter, Instagram etc.) 

Brand Recognition

Sharing content through social media increases brand recognition. Regular posting of your content on social media platforms allows you to interact with your audience often.
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Brand Loyalty

Sharing content on social media creates an open service platform where customers can express their views and feelings about services and products offered. By interacting with your audience, they will be more impressed with your customer care services and appreciate the product more.
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-Conversion Rates

The more the content is visible on social media platforms the more the conversations on your websites from your targeted audience

Cheap

It is cheap. With Wi-Fi or data connection and computers, or a smartphone, you can minimize your marketing costs.
Internet media

 Cost Efficient

Online advertising is more affordable compared with other traditional adverting methods.

- Targeted : Online advertising gives much more control for example, Websites such as Google can tell you who to target, based on search history.

 Feedback

It can help you contact with your audience via many other different media platforms for example on Facebook, WhatsApp, Instagram, etc.