5 Tips for Running a Successful Business - success.com

When it comes to success, I’ve always
believed in the saying, The length of our

life is finite, but its wideness depends on
us. This philosophy just means that our
purpose is to achieve grand things and widen
the scope of our lives in the short time we
have.

Related: 11 Things That Can Spark Massive Success in Your Life

The same can be said of any business; every
company has control over their level of
achievement, but to reach a higher level of
success means to lose our fear of failing. No
matter how much money or success a company
has, that fear is a constant barrier to
widening the scale of those achievements.
Here are five tips to help you abandon your
fear, grow your opportunities for success,
and run a successful business .

1. Make a choice, any choice.

People are constantly changing and, as a
result, the world is constantly changing.
Running a business in which a lot of time is
spent on decision-making and measuring
consequences is a waste of resources. It
doesn’t do anything but increase anxiety
and fear of failure. Even with all of your
planning, the winds will change and you’ll
be back to worrying again.
Instead, understand that failure is an
opportunity, a chance to overcome
challenges. Companies that quickly meet
problems head-on are better equipped to
minimize future errors. Dormancy is the
worst possible outcome of any challenge. The
only bad decision you can make is to make
none.

2. Become the industry, don’t just exist within it.

I call this the “The Green Fluorescent
Umbrella” philosophy. Consider that being
the best umbrella maker in the world might
be difficult to achieve. But being the best
green fluorescent umbrella maker is probably
much easier, even if it means having to
create your own road map to success.
It’s very easy to fall into the temptation
of commoditizing a company, fitting it into
the existing spectrum in order to chase
temporary economic success. But we live in
a time of shifting paradigms, so it would be
a huge mistake to take advantage of an
existing market rather than try to create a
new one. Investing in macro goals is the
biggest and most important commitment any
business can make. Don’t be afraid to
create your own lane.
Related: 5 Ways to Make Your Business
Better Than the Competition

3. Never hesitate to pivot.

Time has proved that processes can help
define companies and give them structure.
At the same time, this forces them to work
in a determined and systematic fashion. In
my opinion, the best process is not having
any defined process; instead, remain
continuously flexible.
Rather than just focusing on ways to
optimize, test and accelerate results,
companies should inspire employees to be
open to redesigns and encourage them to
abandon fear of change, becoming more
flexible and unpredictable.

4. Be about more than profit.

As Carl Sagan says in his book Pale Blue
Dot: A Vision of the Human Future in
Space : “Everything comes down to a lonely
speck in the great enveloping cosmic dark.”
This might seem dire, but it’s just a call
to widen your scope.
Company objectives should reflect something
deeper and perpetual than a profit and loss.
They must define a humanistic, societal role
where the goals transcend the needs of
employees and the company as a whole. This
bonds the company in a common cause and
creates a unified culture.
Whether it’s an environmental cause or
something more personal, if a business
commits to objectives that can’t be
tackled alone, the only way to transcend is
to work together. This redefines the way the
employees relate to the company and each
other while making any future problems seem
manageable. A strong, unified, connected
team striving to be better individual people
is vital to any business.

5. Don’t fear the void.
The sensation of being at the edge but never
really falling is the best way to describe
how it feels being fearless of uncertainty in
business. It’s a feeling all companies
should embrace.
Being aware of the void and possible failure
forces us to keep moving forward. It is the
driving force convincing every business to
take the next step in order to keep gaining
momentum and grow. Each step provides the
company with needed confidence and comfort
with uncertainty, clearing the way toward a
more successful future.

Source: https://www.success.com/5-tips-for-running-a-successful-business/