8 ways to grow your business - growing successful businesses

8 ways to grow your

business

Generating new business by growing your customer
base is important to your business success.
However, it can sometimes be very challenging.
Here are some practical tips to help you grow your
customer base.

1. Get to know your customers

Understand your customer's needs and develop
products and services that meet those needs. You
can gain insight into your customers by
personalising your services and encouraging them to
provide you with feedback.

2. Offer great customer service

Ensure your customer service is exceptional and go
the extra mile when you can. Your customers will
not only remember great service they will also be
more likely to refer other people to you.

3. Nurture existing customers and look for new opportunities

Have strategies in place to nurture existing
customers, such as staying in contact with them via
an e-newsletter or letting them know about
promotional events ahead of time.
At the same time, look for opportunities to get
more work and build your customer base. Make sure
you find the right balance between nurturing
customers and finding new ones.
If you own or operate a local business you
can also promote your business by taking advantage
of a free local business listings

4. Use social media

Social media is a powerful tool to promote your
business to potential customers and gain valuable
insight through ‘social listening’. Through social
listening you can find out what customers are
saying about you, gain insight into their behaviour,
identify keywords and trends that appeal to your
target market and so improve your customer service.
Social media can help you to build your business
profile and attract new customers.

5. Attend networking events

Invest time to build your networks – it’s not
what you know but who you know.
Networking allows you to build relationships with
other people and encourage them to refer customers
to you through word of mouth.

6. Host events

Hosting your own event can be a great way to get
to know your customers and build relationships.
Invite some of your best existing customers and
encourage them to bring their friends.

7. Give back to your community

Building brand awareness in your local community is
a great way to attract new business. Consider
sponsorship or participating in a community event
to raise your business profile.

8. Measure what works and refine your
approach as you go

You should monitor where your customers are coming
from in order to measure whether your marketing
activities are successful or not. Don’t be afraid
to experiment. Refine your approach if something is
not working and focus more time on the activities
that achieve the best results.

Source: https://www.smallbusiness.wa.gov.au/business-advice/marketing/8-ways-to-grow-your-business