Advantages of using different media in sharing content as an Entrepreneur - What media should you use to reach a bigger customer base in 2021 and 2022?

Advantages of using different media in sharing content:

The phrase “Content is King” is often thrown around a lot amongst marketers and marketing enthusiasts. But what exactly is content? Many authors have attempted to define it but the one thing that all definitions have in common is that Content refers to information that is shared about a business. Sharing content efficiently will result in an expansion in your customer base. But how can you know if you are communicating your business activities efficiently, or if you are using the right media? We will discuss different types of media and the type of content relevant to each.

Blogs

A blog is an online diary or journal located on a website which shows a business’s experiences, thoughts, opinions and ideas. Most header themes are made up of, the header, footer, sidebar and the body. The header is comprised of a Title or logo, the menu, sidebars, the footer and the body. The body is the one reason many people have come to your blog. It’s the place where all your thoughts and ideas come to life. You can utilize SEO in your blog so that a large number of people can get to see and interact with your blog.

Text

Text is written evidence of your content that makes you make sense of what you are reading. Most people rely on text to derive meaning from what what’s provided by a blog or website is all about. To use this media efficiently, businesses need to go straight to the point because people go through many posts a day and they need the most direct text that is in line with their current needs to interact with your content. The relevance of text is that people interact with text first before they get to other content.

Images

An image is visual interpretation of information about a business and/or what it offers. Ancient advertising used to rely on text to entice the customer but in recent marketing it has been discovered that modern day customers rely more on captivating images than text. Colour theory is a good way to optimize your visual image content to make it attractive to your customer base.

Gifs (Graphics Interchange Format)

A repetitive digital image file that has been saved using the graphic interchange format. Gifs can be used as a funny way to entice a potential customer to become an active consumer of a business’s offers. The funny nature of the repetitive format triggers a person to relate with the business on a friendly level, thereby triggering emotions and creating clientele.

Audio

Without sound you would not know what is going on from lights out. Many businesses today use podcasts, sound cloud, radio and other sound mediums to broadcast their businesses’ activities. Sound is very important because it triggers the sense of hearing to turn a listener into a customer. So the next time you want to turn a listener into a customer in Sound is very important because it triggers the sense of hearing to turn a listener into a customer. So the next time you want to turn a listener into a customer in our business, think of the various ways you can play with the sense of hearing to trigger their emotions.

Video

A video is a digital recording of moving visual images. According to google, companies that include videos on their websites or social media have a 28% higher click through rate than any other media as they rank higher on the search engine. Videos are a very marketable and versatile marketing tool worth every penny of your investment.

However, the most important thing when distributing media is to choose the right audience for the type of content you want to distribute. For example, videos work better on Facebook but not on Twitter. So the next time you want to share content, think of the relevance of the media to the medium.