THE ESSENTIAL TECH TOOLS FOR A STARTING AN ONLINE BUSINESS AS AN ENTREPRENEUR

Modern startups run on digital tools. From communicating with customers, collaborating internally or protecting their assets, entrepreneurs should know that there’s a digital platform or service for everything.

The truth is, those that don’t embrace technology risk being left behind, especially during the COVID-19 pandemic. In order to stay afloat, entrepreneurs must start off strong with some of the following digital tools. Embracing digital tools now means you’ll find further opportunities for integration, growth and success down the road.

Email marketing

Email newsletters are one of the most popular and effective digital marketing tools out there. Use a platform like MailChimp or Constant Contact to easily design, send and review the results of your newsletters. You can drill down and examine who opened your emails, what links they clicked on, and who might be most interested in a follow-up message or offer.

Social media management

Not only do you need a website for your startup, but a presence on all major social media channels is also highly recommended. That means posting, engaging with other users, responding to customer questions and feedback, and otherwise being active to show your commitment to the platform(s).Rather than spending all day and night checking your Facebook, Instagram and Twitter pages, use a management tool like Hootsuite to monitor feeds, schedule posts, interact and engage, and view analytics—all from one single dashboard.

File storage and access

All of your important documents, from your project files to your articles of incorporation, should be stored “off-site,” in the cloud. Get Google Drive or Dropbox storage to safeguard your backups, as well as grant access to users from any location and make updates to important files on the fly.

Virtual private network

Cyber attacks targeting small businesses are on the rise, which means you should take precautions to safeguard your startup from phishers, hackers and other cybercriminals. A VPN allows users to create a secure network connection even when you’re using a public network—such as the public WiFi networks at coffee shops. NordVPN is a popular option for its military-grade protections and thousands of available servers.

If you expect to conduct work from public spaces or collect sensitive data from clients, a VPN is an affordable way to protect you, your employees and your business.

Video conferencing software

Need to correspond with a remote team, or have a productive meeting with clients, prospective employees or consultants? A video conferencing solution that allows multiple parties to join and collaborate is a must. You can try free options like Join.me, but consider that they may max out at around 10 participants, so you can upgrade to a paid service for more attendees.

Website builder

Having a website is no longer optional for any business—it’s as important as the front door of a brick-and-mortar store. A website says that you’re a legitimate company, and you can use your site to impart news, information and alternative communication channels to your customers.

If you’re not tech-savvy, however, you don’t have to settle. Use a website builder like SquareSpace to create a clean, mobile-optimized site that you can build out to include a store, or promote via integrated marketing tools.

Website performance monitoring

No matter how you build your website, you’ll want to know how people are using it (or not using it) so you can adjust and influence them to make different decisions. Try a tool like Chartbeat or Google Analytics to track your visitors and see if they’re “bouncing” (immediately leaving), what pages they’re clicking into and other data you can mine to increase performance.

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